Tag Archives: social media

Social Media Affects SEO

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Social Media Affects SEO And Google appears to LOVE It

Google like social media. Other search engines in general do, but especially Google and we will tell you why. The people over at Google understand the power of social media and social influence.  When you sit down with a potential client, you need to give them the «talk:», and that is insigt in the prosess of what happening on web at the moment.

Social media & SEO

Google’s Primary Function

Search engines are constantly changing and updating their algorithms. Google has become the top search engine because they provide the most relevant search results to its clients. Every time we open up our search engine, we are fully expecting to find information relevant to the search terms that we type into the search window.  Most of the time we don’t even give a second thought to how these results are delivered to us. Google has done such a great job that we don’t even have to think about it.

Social Media Is About What People Like

Social media and blogging have brought on a new era of permission marketing.  Every time someone likes a Facebook page, or follows on Twitter, or signs on your email list, they have given you permission to market to them.  By those actions you know that that person has some sort of interest or need for what product or service you are selling.

Before social media we had demographics to go on and hoped that an ad on a forum on the right side of town would catch a majority of that demographic whether they wanted or needed the product or service.  Social media has changed this landscape of marketing.

Google Plus Is Genuis

Rumors say Google created Google+ to compete with Facebook.  Yes, it is similar in the way that you interact with other people.  Although I do like the circle concept better than followers and friends. Myspace has done the same thing. It’s actually pretty cool and it looks amazing-better than any other social network-no lie). The reason Google+ is so genius is because of the +1 feature.  Yes, it is similar to Facebook’s like feature but what Google does is take into account the things that you have +1 on the web and then gives you a more personalized search experience based on your likes (+1′s) and the likes of the people who you have in circles.

How Social Media Affects SEO

Google takes into account social shares and likes because it is a determining factor of what we think is relevant.  If people didn’t think it was relevant, they would like it or share it.  Bottom line.

If you have a big social media following or an article that has a lot of social shares, then Google will rank you higher than an article that is just as good, and just as well optimized for SEO.

Social Management

SEO Powersuite

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Measuring Social Media Campaigns in 2012

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 As a marketer, you want to succeed in your online marketing. Social media is an important ingredient in your online   marketing campaign. But how do you know that social media has a successful impact on your online marketing? It is  important to measure your social media activities in order to determine the success of your campaigns.

First we need to explore what to measure:

Writing down the number of followers, fans, links, bookmarks and referrals

Scheck your SEO rankings, customer satisfactionscores and any other data that is relevant in your marketing online
Your ROI ( return on investment) benchmark which means how much are you paying to get clients for your business. You can also measure your KPI (Key Performance Indicators) which means the steps that lead to ROI.

The following steps should be taken:

Interaction: It’s vital to interact with customers and prospects. Engaged customer is a highly valuable. But how can you interact with people on social media? You can simply leave a comment, give rating and reviews.

Traffic: This is an important aspect and it should be focused on quality of traffic, not quantity.

Sales: Measuring how much sales you make through social media sites depends on how you tweet and what you focus on. One of the biggest mistakes that many people do on social media is talking about themselves too much. If you are a marketer, focus on “your: the target prospect”. The more you talk about yourself then less you get attention.

Leads: Some businesses cannot measure their leads as they are dependent upon the amount of brochure requests while some other businesses can do it through their social media sites.

SEO is an important strategy in your online marketing and should not be taken lightly.

Brand metrics: It is vital that you run a positive brand association through social media campaigns which helps with getting more clicks on the site.

Public relations: Measure the effectiveness of your PR is also important

Client engagement: Do it both off line and online. You should listen to your customers and show interest. I have seen a lot of those who have ten’s of thousands followers on their Google plus, and bombard their walls with various topics and receive some comments, among these comments, you see the ones that ask questions and get no answer. This is one of the worse part of their online social media campaign. So engaging with prospects and customers is vital.

Profit measurement: Engaging clients with your latest implementations will help to generate more sales. The most intangible method to measure social media is by the qualitative results of your target audience and the amount of profile.

Social media is all about exposure, awareness and motivation. As self reference increases the amount of followers will decrease. We have to optimize each funnel and increase the size of our reach on social media sites. Another important aspect is to avoid crowd. For example you can tweet about your products or services on weekends when most of your competitors are offline. This way you increase your CTR, it is unbelievable but true.

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Google+, What Happens?

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Google Pluss   Your +1s affect your search. 

If you give +1 to an article by a particular brand or author, Google+ will feed that information back to Google which will prioritise content from that source in your future Google searches. It is building up a picture of what you like and trying to provide you with the results it thinks you want.

Your friends’ +1s can affect your search

Your search results will also be affected by the +1s from people in your social-sphere. For example, referring to the image below, B2B Marketing Insider publishes an article called ‘Will content marketing destroy social media?’. You do a search for content marketing on Google and because your friend, previously +1d an article, Google prioritises this piece of content in your search results. The reason it does this is because it presumes (and usually rightfully so) that you prefer to read content that has been recommended by people in your social-sphere.

Does this effect your business?

Well, if your visitor’s like what you are publishing and they give it a +1, Google will keep your brand in front of them as much as possible. It will also assume that their friends want to know about your brand and will start returning your website in their Google searches too.

A point worth noting is that the +1 is tied to the destination page i.e. the page on your website where the content is housed. The more +1s you get, the higher quality score and so are search ranking Google gives you. Some testing about the +1 button has been done and the results showed that websites using the +1 button get 3.5 times more Google+ visits than those that don’t. This is mainly due to the reader being able to see how many people have +1d a piece of content before they even click through. If there are lots of +1s, people are much more likely to click through.

How powerful a tool is it for driving readers to the content on your website?!

A social vote

You can think of the +1 as a social vote. When someone +1s your content, they are basically saying to each and every one of their social connections: This content is awesome, you must read it! Then, when those new people +1 your content, it begins its journey through the social-sphere. It takes your brand with it; creating inbound links, driving traffic to your website and building your readership.

A complete guide to creating and optimizing Google+ Brand Pages

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