To improve your business, marketing is a key prosess, and if you want som serous help with the planning your online display ads, Google adPlanner is the tool you need. To do such a job manually is not recommended because it takes a lot of your time, and it’s a difficult job. In fact, Google anticipated your needs when it introduced its Ad Planner in late June 2008. Today, the company is opening up Ad Planner for anyone with a Google account and adding a bunch of features.

The reports provide marketers with a demographics breakdown for selected web sites that includes valuable information, such as age, gender, education, income and language. Ad Planner helps marketers identify web sites their audience views, and buy advertisements on those web sites.

Other companies has done this before, so Google is not the first company to come up with this. Its most notable rivals for providing this service are Nielsen Online and ComScore.

Google Ad Planner now support search queries and geo-targeting, which means you can drill-down to specific states or metros (region or cities in geographies outside the US). You can also choose among three new ranking methods to display results from the sites you’re considering running your campaigns on, and there’s also a new interactive ‘bubble chart’ which should help you compare demographics, frequency, traffic, and unique visitors visually.

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