Buy, Sell, And Value A Website
Buy, Sell, And Value A Website
By Sharon Housley
So, you’ve built an empire on the Internet, and now it’s time to move on. Well OK, maybe its not a full-blown empire, but it has taken substantial blood, sweat and tears to create, and you want to make sure you get a reasonable amount of money for all your efforts. Determining the value of a website can be tricky, because a number of factors can play a role. Factors involved in determining the resale value of a website include…
1. Traffic Volume
The volume of organic web traffic that comes to a website influences the value of that website. Organic web traffic refers to any traffic that is not the result of advertising.
2. Ranking For A Critical Phrase
How a website ranks for critical or popular keyword search phrases can also play a role in the value of a website. Ranking high in Google’s organic search results for important, relevant, or popular phrases can influence the value of a website.
3. Volume Of Backlinks
The number of websites that link *to* the website in question can influence the amount that the website is worth. The number of incoming links, and the quality of those links, can both impact the value of the website.
4. PageRank
The PageRank (also referred to as PR) can be an indication of how Google views the website. A high PageRank indicates that a website is trusted by Google. PageRank may influence how much a buyer is willing to spend on a website.
5. AlexaRank
Alexa’s ranking can be manipulated easier than some of the other factors. Nonetheless, a high Alexa ranking can show historic changes in a website, and can play a role in determining a website’s value.
6. Established Revenue
Any revenue that a website generates can clearly show a website’s earning potential. Naturally, the higher the earning potential of a website, the more its value will be.
7. Web Logs
The website’s logs can be extremely useful in determining the site’s value. Web logs not only reveal the volume of traffic that the website receives, but they can also show some other very important statistical information … which you may not want shared! So a word of caution is in order — be careful when deciding which details you wish to disclose to potential buyers.
8. Domain Name
A “good” or short domain name can also influence a website’s resale value. Shorter domain names are becoming more and more scarce, and a short, catchy domain name may help to increase a website’s value.
9. Age
The age and history of the domain can influence a website’s value. An older domain is typically more valuable than a newer one. However, if an older website had historically ranked well but no longer does, that could have the opposite effect and could negatively impact the value of a website.
10. Technology
The technology behind the website can also influence the site’s value. If the website is database-driven and dynamic, and the technology that supports the website is included as part of the sale, that may also impact the value of the website.
Determining the value of a website can be complicated and confusing. Ultimately, a website is only worth whatever the highest bidder is willing to pay. But providing the details above during the negotiation process may help close the deal and make the sale.
About the Author:
Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll audio recording and editing software.
When Developing New Content
SEO best practices when developing new content
You need to have contenet on your website, is the foundation of every website. It’s impossible to optimize without contene. That is why small websites, with just 10 or 20 pages have a hard time drawing traffic: there are thousands of other topic-related websites that publish new content every day. So you need to develop new content, that is SEO friendly and that offers quality information to your readers there are others that we’ll do it and get your potential clients.
1. You need to think in groups. This is a battle of quality and also of quantity. You need more than one article to get rising traffic to your website. And you need articles that target high competitive keywords, and the articles must be supported by related content that targets derived long tail keywords.
2. Watch the news for rising trends. When news reaches a high volume of articles, searches, lots of tweets and so on, Google will enable their QDF (Query Deserves Freshness) ranking algorithm that is different from the classic ranking algorithm basically because it favorites fresh content that speaks about the rising news.
3. Don’t have too much keywords in each list. Have small lists of targeted keywords. Each group of articles that you’re planning should have a small list of related keywords behind it. This list should contain the main, high competitive keyword and derived/related keywords. This step is necessary, in order to develop articles that target keywords with at least few monthly searches. You need to focus on the keywords that gives you traffic.
4. Plan the links between your articles. Internal linking is extremely important not only for SEO but also for improving user experience. Articles that target long tail keywords rank easier it’s more probably to attract incoming links. If then you link from these articles to the one that targets a more competitive term then some of the link juice will also flow to that article.
5. Use long tail keywords. Long tail keywords play a crucial role. The reason is because ranking for long tail keywords depends more on how well optimized your content is rather than external factors. All the good rankings on long tail keywords will improve the exposure of the article that targets the high competitive keyword and will also flow some link-authority to it. Long tail keywords are also more targeted than single words.
6. Titles. Titles are the most important factor of users clicking your articles. In terms of SEO, I think that titles play a major roles. A good title will contain your keywords for that article but also will have something that will trigger the curiosity or interest of readers.
7. Check that your pages has been crawled and indexed. Make sure you don’t have metatags with noindex that will block search engines from indexing your content.
8. Spread the content. The Internet is like a big playground and if you want others to see “your new toy” you’ll have to go where the big attractions are. This means that you’ll have to identify what social networks host discussions or bookmarkings on related topics.
9. Internally Linking. Internal links should be made in a natural way. This means to have descriptive anchor text (do not use ”click here”… kind of link) placed inside sentences. Don’t abuse of this and link all your pages to your main page: it will get you penalized. Also, don’t link internally with the same keyword: diversify, use singular or plurals, synonyms, related terms. Very important is to link between topic-related pages: this way you’ll maximize your SEO efforts. Be aware that more links to the same page from the same article will be considered by search engines as one: but use them to improve user functionality.
10. Users and search engines should see the same version of your content. Don’t try to cloak your pages and present different versions of your page to users and search engines. It will get you penalized.
11. Don’t stuff the footer or end of article with lots of links. Placing lots of links in the footer of your website or at the end of your article and thinking that this will improve your SEO and user interactivity is wrong. People will find it strange and will not even bother reading all your links and search engines will not assign any relevancy to those links. Links are meant to be clicked when reason asks for it. Use your links in a logical way to offer more interesting information and you’ll get clicks from your readers.
Related Article: Wp SEO Tips
The Age of Internet Marketing
Internet marketing is amongst the most competitive and cost effective ways of earning today. Generally it is the marketing of different products and services through different marketing tools and methods over the World Wide Web. Currently it is associated with many business models such as E-commerce, affiliate marketing, publishing, lead based websites, local internet marketing and so on.
Internet marketing is the mixture of different types of terminologies such as I-marketing, web marketing, search engine marketing (SEM), search engine optimization, e-mail Marketing, banners ads and so on. But this is the fact that most of the business owners are nowadays bound to make use of the technique like search engine optimization for gaining higher search engine rankings of their websites on major search engines like Google, Bing and Yahoo.
One of the most dramatic aspects of Internet marketing is that it has quickly removed the problems of manual marketing today. In the past, people had to receive their money by hands and there was no sophisticated method of receiving money on time at all. Moreover, people had to travel a lot for getting their cash in ancient times.
Now online marketing is there to really solve your all sorts of problems on the dot. More importantly, various online banks have been opened these days, so one doesn’t have to be bothered about his/her cash at all. You can immediately buy and sell your products and services via online marketing, and it has really become a sophisticated way for online earning these days.
