Optimize Your Website For Search Engines (SEO)
Search engines provide the best methods for generating free organic traffic to your web site. Search engines are very valuable in assisting people to find the relevant information that they are looking for on the Internet. Major search engines (such as Google) develop and maintain their own massive web site databases that can be explored by anyone by just typing in a keyword or keyword phrase. Search engine optimization (SEO) is the method of studying the search engines in an effort to establish your web site to rank high on user searches. Search engines account for over 80% of the visitor traffic to web sites around the world. By optimizing your website to rank high for certain keywords, you can ensure that your web site will receive a free continuous flow of traffic for months – even years.
Metatags, Keywords, URLs and Backlinks
Metatags best practices
The most important thing you have to know about metatags is that it doesn’t help with your rankings. The second most important thing to know about metatags is that the only metatag that is worth spending time on it is:
The description metatags will not improve your rankings, but it might increase the click rate. This information is shown by search engines right under the title of the page: Remember, if the information presented in the description metatag is interesting enough it might increase the click rate.
You may also, consider using your keywords in the description metatag. The reason is because if a search engine finds it in there it will highlight it in bold, and a reader might react to it. Google said that if they consider a piece of text from your page, other than the description metatag, more relevant to a particular search they’ll use that instead. So, as a conclusion it’s best to have unique description metatags to each of your pages but if you don’t create them, then Google will generate one for you from the text present on the page.
There are still some people that have a fixation with the keyword metatags and use it. The keyword metatag is dead. It doesn’t matter to Google or other search engines. And even if other search engines (other than Google) didn’t exclude it entirely this is such a low factor that I suggest you to don’t think about it.
Internal linking architecture and SEO
Internal linking architecture is very important not only for search engines but also for visitors. A proper link architecture can offer search engines good crawling paths. In terms of SEO here is how internal links might help your rankings. As you know, links are the way search engines crawl the web. And the more trust worthy links you have to your website the better you’ll rank. But internal links don’t have the same weight as links coming from other websites it’s still a good practice to improve rankings: especially on keywords that have lower competition.
What keywords to use to link internally? The answer is simple: search on Google for your desired keyword. Then scroll down and look at related searches for your term. Use those terms in your anchor texts.
Another way of doing this is to link in a logical way. That mean you link only between related articles. You can develop group of related articles and link them together. Keep in mind that once you place a link on a page that link will carry some weight from that page to the page that is linked. The weight is divided between the links from a page. This technique will be useful when you want to increase rankings on terms that have lower competition and also are more like long tail keywords where a lot of weight in rankings is played by how well the keyword is used on the page.
SEO is about keywords and techniques to improve rankings on the keywords you selected. And, having a strategy on selecting keywords and using them on your pages makes sense. You don’t need to go after the big terms right from the start because you’ll have no results.
Good rankings that are there to stay come in time. Use first the long tail keywords to dominate your nice. This way you can still generate traffic and target the high competitive term without the pressure of ranking well for that keyword.
There are lots of keyword tools out there for freed so use the tools provided for free by Google. These tools are some of the best on the market and they work well on every language.
Follow the refining path. People that don’t know too much about your market will start with a very broad search and then refine it by adding more terms to the search. On the other hand a specialist will search for exactly what he wants to know, by using a long tail keyword.
How to use keywords in content
The SEO techniques to target keywords are very simple to use by anyone. When it comes to targeting keywords on a page here are some guidelines:
- Use keyword in the title of the page: and this is the most important thing
- Use keyword in the description metatag
- Use keyword in the first subtitle, the first paragraph, content, anchor text, ALT property, bold text, H tag, image/file names, URL, last paragraph
With these roles you’re telling search engines that a page is targeting a keyword. You’re not telling anything about how relevant and important is your content to your targeted keyword, and that is why you need consistency in what types of keywords you target on your entire website, how well you link related articles and of course the most important thing how good your backlinks are.
The ALT property of the img HTML tag (graph and images) is important for SEO because it can influence your rankings on image searches. If your image will show then a click on that image will get you a visitor. So, along with the file name the ALT property must be used to target the keywords of that page.
URL and SEO
Include the targeted keyword on that page in the structure of the URL. To use complicated URLs that don’t mean anything is not an good idea. Instead use descriptive URLs that let people relate and understand what that page is about just by looking at it.
Backlinks and SEO
Backlinks are the most important aspect of SEO. When it comes to SEO best practices about Backlinks it comes to four major things:
- Diversity: it’s better to have 50 links from 5 websites than 1000 links from one website
- Anchor text: the actual text of the links is also very important because it tells to search engines what your page/site is about. That is why, as a word of advice: don’t link externally with your keywords
- Link juice (PR): links coming from websites with higher PR have more value than links coming from lower PR. That is why higher PR usually means more requests to link exchange
- Trust and Authority: this refers to the aspect of links coming from authority websites (big websites – just to keep it simple)
Exchanging links with other websites it’s not a good thing to do. Many link exchange requests are fake and those websites once they get enough links are switching to spam mode. Be very careful to whom you link. It doesn’t matter who links to you but if you link to penalized websites there is a strong chance you’ll get penalized also. The link exchange process is against Google’s guidelines because you are trying to interfere with the natural process of selecting quality content.
Getting quality Backlinks that will help your website is an ongoing process. Here are some do’s and don’ts:
- Don’t list your website in hundreds or thousands of low quality web directories
- Don’t create link schemes where you develop more websites linking between them
- Try to get involved in activities related to your market: usually people that talk about those activities or the official websites will offer a quality link.
Backlinks is like in real life when other people speak good things about you. When a person recommends you to their friends then your trust level is higher than it would be if you would offer your services directly. That’s why marketing to friends is more effective than trying to convince a total stranger how good you are.
Reduce The Load Time Of One Page
The longer a page takes to load, the less likely a visitor is going to stick around. According to arecent study, a one second delay in page load time can result in a 7% reduction in conversions. Furthermore, users are less likely to return to a website with pages that load slowly, and page speed is now acknowledged by Google to be a factor in rankings. There is simply no downside to making a page load faster.
Google Page Speed Online
Google has made diagnosing page load time easier of late with the introduction of page speed tools, including a simple form where you can enter a URL and page speed improvements are suggested. Common sense questions can augment tool findings.
Are any images being served that are being resized down with HTML that could simply be replaced with a smaller image? Are unnecessary scripts being run on the pages, such as tracking pixels that are no longer used?
Improving the load time of a single page may not send your conversions through the roof, but it’s a good place to start. However, as most sites are based on page templates, you may find that making one change has a positive impact on page load times across your website.
Help Google Crawl Your Site More Effectively, But Use Caution
Google has introduced some changes to Webmaster Tools – in particular, handling of URLs with parameters.
URL Parameters helps you control which URLs on your site should be crawled by Googlebot, depending on the parameters that appear in these URLs. This functionality provides a simple way to prevent crawling duplicate content on your site. Now, your site can be crawled more effectively, reducing your bandwidth usage and likely allowing more unique content from your site to be indexed. If you suspect that Googlebot’s crawl coverage of the content on your site could be improved, using this feature can be a good idea. But with great power comes great responsibility! You should only use this feature if you’re sure about the behavior of URL parameters on your site. Otherwise you might mistakenly prevent some URLs from being crawled, making their content no longer accessible to Googlebot.