Link Strategy
Link Building Tools and Link Building Ideas
Link Program – Link Campaign
An effective link program has become one of the most important parts of search engine optimization. In order for your website’s organic search engine ranking to reach its full potential, your linking campaign must be well organized and developed.
Link building TOOLS
Link Diagnosis
Excellent tool to evaluate your incoming links and the incoming links of your competitors. A favorite link building tool. This tool can show you all the important information about your competitor’s links. The report includes PageRank, anchor texts, no-follow information and more.
SEOMoz Open Site Explorer
This is a much better alternative to Yahoo! Site Explorer. Open Site Explorer is a link popularity checker and a backlink analytic tool.
SEOMoz LinkFinder
Amazing free tool to find link building opportunities all over the web. The Link Acquisition Assistant takes information about your company, brand and competition and returns 121 link acquisition queries. The current version is in beta and is the first step toward the creation of a new link acquisition tool.
Majestic SEO
Another great competitive link intelligence tool that you may use. Majestic-SEO provides Competitive Link Intelligence to SEO specialists. They offer a number of tools to allow access to this valuable information.
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Link programs and strategies:
• Internal web site linking
• Link bait development
• External web site linking
• Natural link content development
• External Linking
Far too often, websites limit their external linking to reciprocal linking – trading links with another website. This form of linking is not very helpful for websites looking to improve their search engine ranking. In fact, this linking strategy can hurt web site ranking.
Link building IDEAS
Ask Past Linkers to Link to You Again
Keep a list of people that link to your content and let them know when you have more similar content. If they linked to you in the past, they’re very likely to link to you again.
Get Links from Sites that Mention You
Sometimes websites mention you or your company but they don’t link to your site. Sometimes they even include your URL but it’s not clickable (not a link). Use the SEOMoz LinkFinder to find these sites and ask the webmasters to include a link to your website.
Ask Business Partners
I’m sure you know a lot of people with websites and/or blogs. Ask these people to link to you! It doesn’t get any easier than this. These are some possible link sources: customers, vendors, co-workers, employees, business partners, relatives and friends.
Organize Events and Charities
People love supporting good causes and you can get a lot of links this way.
Give Awards
Organize contests and give the winners badges to put on their sites. These badges will naturally link to your site.
