Inbound links
Get More Traffic with inbound linking strategy
Inbound linking strategy is also a part of your search engine optimization work for your site. An inbound link is a hyperlink back to your site from another web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality backlinks rank higher in the search engine results pages.
These links are important to your site because of:
• They bring potential customers to your site when they click on the link
• They boost the number of visitors to your web site
• They improve your search engine rankings
There are software packages on the market that help automate the linking process, use them sparingly, if at all. The only way to succeed in linking strategies is (aside from creating useful content that will encourage inbound links) by manually creating the links. That’s a hard fact.
Here are names of the most important inbound links you must have to your site:
Internal Links
If you have more than one web site, or a web site and a blog, be sure and link one to the other. You can do this by linking one article to other related articles, or link to categories or archives of information.
Press Releases
What’s important with writing press releases is that you must be sure they are optimized for keywords that someone would use to find a business like yours and include links back to your site, as well. Once written, you can have your press release distributed through a service like PRWeb.com, which will create links from high traffic news sites back to your site.
Article Directories
Writing and distributing articles through high traffic article directories, like EzineArticles.com, is a great way to get valuable inbound links from a high traffic site. By crafting an effective resource box at the close of your article, you can drive traffic back to your site!
Directory Links
Directories are collectons and indexes of online sites, typically organized by category. Links back to your site from directories like Yahoo Directory and DMOZ.org are very valuable. DMOZ.org is edited by human editors, and while it’s free, it may take awhile for your site to be added. Getting added to Yahoo’s Directory costs $299/year.
Social Media
Google also indexes your Twitter updates and your social networking profiles, and if you add that to Web 2.0 hubsites like Scribd or HubPage and you’ve got the option of creating many inbound links in a very short period of time.
Social Bookmarking
Social bookmarking sites store individual pages (bookmarks) online and allows users to tag (with keywords), organize, search, and manage bookmarks of web resources as well as share them with others. If you bookmark your content on these sites (like Del.icio.us.com, Reddit.com and Digg.com,), you get a link from the service. By producing content that your readers love and then bookmark to their friends, and the link increases in SEO value.
Commenting in Blogs
Use blog-specific search engines like Google Blog Search to find blog posts to comment. You have to investigate that these are blogs read by your target market, not your colleagues. Brand yourself by always using the same name and remember to link back to your site, and always leave a comment that adds to the conversation that’s happening within the comments.
RSS
Submitting the Blog/Podcast Syndication, RSS feed of your blog and podcast to syndication services will give you a link back to your site. In some cases, each time you publish a new blog post, the post itself will also get a link.
Video Syndication
If you are working with video,YouTube is one of the most visited sites online, and the number of sites that syndicate videos is growing each day. These sites often allow you to link to your site either in your video’s description or on your profile page, or both.
.EDU and .GOV Links
Government and Education web sites gives you a great deal of credibility in searche engines, and the links carry a great deal of weight, but it isn’t easy to get inbound links from these sites.
Try a few of the strategies listed above and see how your traffic and rankings grow.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment