Should Small Business Websites Be Built with WordPress?

Posted by ojv

April 4, 2010

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People that build websites are saying: “WordPress is incredible – and every small businesses should be using it. It can save you both time and money, while making it far easier to build a beautiful and limitless website that can be managed and controlled by yourself”. To this day, over 80 MILLION websites are built on WordPress, and why now is the time for you to learn what WordPress is all about, and how it can provide immense value to your small business.

Reasons for why you should consider WordPress for your website:

It’s Open Source
WordPress is 100% Open Source and is written in an industry standard web-programming language. This means that your designer/developer is able to work directly in the code of the software to make ANY changes to the system and your website. For instance, you may have a theme in mind, but the colors don’t match your logo. Your designer can easily go into the code of the system and change the colors, or the layout, or the images used, or anything. Perhaps you are using a Plugin, but it lacks an option that you’d really like to have. This is no problem, you or your developer can adapt it for you to any specification. With WordPress, anything is possible.

Content Management
After installed a WordPress system, you’ll have power features that make it easy to manage your website. You have a Content Management System that allows you to add/edit/delete your content, including images and videos, a User Access system that controls who can access your Admin Center and what level of access they have, powerful Blogging software, and a central location to manage virtually all aspects of your website.

Build Beautiful Websites with Existing Themes
Forget spending lots of money on a custom website design when there are hundreds of highly professional themes for under $100 or for free. Simply find the theme that projects the right image for your business, install it in WordPress, and your new website has a top-quality look and feel to it. Any aspect of any theme can also be customized to suit your needs.

Thousands of Plugins
There are thousands of Plugins that can easily be installed and utilized instantly. If you need a Calendar, there are plugins for that. A shopping cart? A Contact Us form? An Image Gallery?. If it’s a common feature, chances are you can find a plugin to use and most of them for free. If not, you can have custom features developed.

WP focus on Search Engine Optimization (SEO)
WordPress will give you a big head start in the SEO race by providing the core features for you to implement your keyword strategy. You can use search-engine friendly URL’s, edit the META tags for each page and include Header Tags and Alt Tags directly in the Content Management System, and most theme designers take SEO very seriously and code their themes to strict SEO best practices.

Constant Development
Technology is progressing faster and faster, and WordPress more than keeps up. New versions are constantly being developed and released to take advantage of new technologies, to enhance existing features and security and to develop new, cutting-edge features that make managing your website easier.

Keep Your Website Safe and Secure
You invest a lot of time and resources in your website and you need to know it’s safe and secure. In addition to security being hardened in every release, there are also tools that make it easy to keep backups of all your website files and data, allowing you to restore your website if nessesary. You will not grow out your website.
Your data, settings, and design files are completely separate from the core of WordPress. This makes it easy to upgrade any area of your site – whenever you want. And, since it’s open source, you can build features as complex as necessary. Once you build your website with WordPress, you’ll be able to grow your website to keep pace with your business, no matter how big your business grows.

WP Has a Strong and Active Community And it’s Free
In addition to the team that develops the core of WordPress, there are millions of active WordPress users that can help you in many ways. These users develop new plugins, new themes, provide professional services and happily answer questions for you in WordPress forums worldwide. Perhaps best of all, WordPress is completely free.Just download it, install it on your server and start using it – wi

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