The Basics of Page Rank
You want to work on raising your site’s PR to get “authority” with the search engines. A site with “authority” gets better visibility in search results. Really understanding the algorithm behind your site’s PR is not the point here. In the beginning, just concentrate on understanding the basics and how they relate to your efforts to promote your site.
PageRank (PR) Defined
What Google says is that PR is all about the “uniquely democratic nature of the web” and “using its vast link structure as an indicator of an individual page’s value.”. A link from one page to another is basically a vote for that page. However, not all votes in this democracy are equal, (as it is in a normanl democracy). Some votes come from higher-quality pages and are weighed more heavily. (Other factors in determining PR include the relevance of search phrases on a page and actual traffic to the page.)
PageRank Expressed
The PR values are expressed on a scale of 0 to 10. If your site are defined from 0 to 2 your page are probably pretty new to the Web and have few incoming links. Sites that have PR3 to PR5 are fairly well established; PR6 and above are really popular and have a lot of high-quality links. There are very few sites that make it to the PR7 to PR10 range.
Websites that are ranked that high are usually owned by big corporations or major media outlets. Improving your site’s PR by getting relevant, high-quality, incoming links is one of the most affordable SEO methods at your disposal. Rather than trying to get to a specific number, just concentrate on improving your number.
Build Your Index Page’s PR
A marketing expert will tell you to begin by working on your home page’s PR, but this can be time-consuming, and not just because you’ll be building relationships with other site owners. You have also to do your time in what’s popularly called the Google “sandbox.” Sandbox means that new sites like yours probably won’t get any PR at all for the first few months you’re on the Web.
What about My Site’s Homepage PR Compared to other pages on my site?
Every page in your site will be assigned a PR, something that is emphasized in marketing coaching as a valuable tool. You can use relevant interlinking to distribute PR throughout all your pages. This will lift the PR on other pages. You have to understand the concept that some pages in your site may earn a higher PR than others, and later on you can use that to your advantage.
PageRank From One Page To Another
It works like this: A page with a high PR passes some of its value to a low PR page over a link. When your site’s pages are interlinked in a relevant way, PR gets distributed more evenly throughout the site. Also, you can “court” relevant sites that belong to other people through your link-building campaign. This is how your site starts to gain “authority.”
This is How You Check Your PR?
There are free, online tools for checking PR including SearchStatus and PRChecker. At PRChecker you type in a page’s URL to see its PR. SearchStatus is a FireFox extension that shows a site’s PR at the bottom of your browser, and it shows your site’s Alexa rating, another method to measure online “importance.” Pagerank function can also be found at Google toolbar. If you install the Google Toolbar for Firefox or Internet Explorer, but you have to enable the PageRank function.
Do I need to do Moore than build PR?
To have a strong PR is only one part of your SEO campaign. If you are looking around for a site to link to yours, and you find one with a high PR. If this is a site that sells links, you have to move on, because their high PR number doesn’t do you any good. A link from a site like that to yours will have a lower quality and will pass less authority to you.
You need to know the basics of PageRank and put it together to a high-quality link building campaign for your site. Don’t get fixated on the PR number and ignore other important facts. Just gain the basics and use it to your advantage to build a reputation of autority of your site.
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