Link Building

Posted by ojv

February 17, 2010

Link Building On The Web Is More Difficult Than It Sounds
But without links, your site won’t develop authority, and without authority, it won’t move up on the search engines. The most experieced online consultant would have to admit that doing that is just not as easy as it sounds. But more is not better in link building. Just going out and getting a bunch of links won’t necessarily help your site. You need quality links to get higher search rankings. But sometimes figuring out what makes one link better than another is tough. This is where you do need to keep up with what the marketing consultants are recommending, or you may just be wasting your time.

Pay Attention To Links to and from your sites
F. eks, Google looks at the site where your link appears and decides how much benefit your site gets back. A site with a lot of inbound links passes more authority to your site. At the same time, being linked on a site full of low-quality, outbound links probably won’t help you much. That’s a waste of time.

Targeted Anchor Text Is Most Important
When you start receiving links from sites, you need targeted anchor text, but you don’t want to use the same text everywhere. Google will see this and not as a good thing. You have to use two or three, (minimum) different phrases and the name of your website. But if they can’t get anything than an image link, make sure the site owner puts your anchor text or the name of your site in the ALT tag of the image.

Concentrate On Site Relevance
Let’s say your site is about white tennis shoes. You get a link on a site about red sports shoes. That link isn’t worth as much as one on a site about red tennis shoes. Make sure you’re pursuing links in relevant places and look at how those places are optimized. If a site owner gives you a choice of having a link on a page titled “About Us” or one with the title “About Red Tennis Shoes,” which one do you choose? The link on the optimized page, “About Red Tennis Shoes,” has more value.

PageRank not so important
Don’t be one of those site owners who sees nothing but PageRank. A site with high PageRank can still have low link value. This is especially true of sites that sell links. Steer clear of sites that use phrases like “sponsored by” or “paid for by.” Google may not let that site pass PageRank at all. Move on. They’re not worth your time.

What Does The Pro Do
Marketing Consultants Checks What’s Not Obvious. If you take your cue from the pros and check sites in ways that aren’t obvious. For instance, in any search engine, you can type in “cache:” followed by a site url and find out if the site has been indexed and when it was last crawled. But what do those dates mean? Chances are good that if the site hasn’t been crawled in 30-45 days, it’s not a good place for a link. But some domains have more value than others. For example, links from .edu domaíns are better than from a .com, but .ínfo is worth less. All these factors should be weighed in judging a site’s worth in your link building efforts.

You Need Clean Links.
If you get a link on a site, you need to look at the page’s source code.
• Check the “href” tag on the link.
• Check if the site is using redirect code?
• Check if there is a “nofollow” in the site’s meta data? And if there is, the link is useless to you. It won’t pass any authority to your site because that code tells the search engines not to follow the link. Make sure you’re getting clean links.

When you’re on a tight budget and trying to develop your site and get higher search rankings, it can be a tough decision to work marketing consulting into your thinking. The Web arena used to be pretty much a do-it-yourself place, but changed in 2004 when people began talking about “Web 2.0.”

To judge quality link building in the new world of Web applications and social networking is not an easy task these days. But you can do it. Try to stay up to speed on what the marketing consultants are recommending as good strategies. The Web is changing all the time. Good link building takes time and effort, you don’t want to waste those any more than you want to waste money during hard times

What About Social Networking, Does It Matter?
You have seen the little link bars under blog posts and in forums asking people to Digg or Reddit, Facebook, Twitter, or StumbleUpon. Do you need to try to get links in places where social networking can happen? The answere is Yes. Alone those links may not have a lot of value, but Google is increasingly looking at the “active Web” in determining site authority. It take time, but participating in forums and social sites and getting blog owners to run your articles with your linked anchor text included can be worth your time, and remember, relevance is a basic rule in marketing consulting.

Rel Article: Link strategy

Link building

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