Tips To Help You Write Great Content
Writing great content for your website does not have to be difficult, it can actually be fun. If you’re having a hard time getting started here are a few tips to help you along.
Write about what you know. If you don’t know about something, and you’re interested in creating a webpage on it, take the time to learn about it first. Readers can tell if you’re full of beans, and building trust is an important ongoing task. If you’re new to your chosen topic, use the opportunity to create a “learning page.” Be honest, and readers will learn right along with you.
Share your passions. Passion is what gives writing a rich voice and keeps it from sounding like an instruction manual.
Edit your work, one way or another. If you have a difficult time editing your own work, have a friend take a look. I like to walk away from my writing, then come back and edit again later. If you don’t edit, your readers will do it for you!
Break content into small paragraphs, and plug in images or graphics to break up long sections of text. Online readers tend to have a short attention span, and most of us have learned to skim web text. Shorter paragraphs are easily digested by the eyes and keep readers entertained easily.
Spell Check is your friend! Make sure you spell check your content before tapping that publish button, and read it aloud to check for grammar errors spellcheck may not catch.
Lists and bullet points are a great way to break up your content. Speaking from experience, people love lists! They are intellectually and emotionally appealing, and help break up long sections of text.
Highlight and underline important points to catch the reader’s attention. Use these features sparingly; don’t get too crazy with the bold or underlining (and whatever you do, DON’T USE ALL CAPS!) Bold or highlighted text will draw the readers attention to your most important points.
Add headlines and sub headlines to make important points. It will also make the topic of your pages easier for Google to find and index (score!) and help skimmers pinpoint important info. Let the search engines know what your webpages is about with solid, on-topic headers in your modules
Be concise; don’t ramble. If you feel the need to post unrelated content on your page, that’s a sign that your page is too long or poorly focused. You’re better off with 2-3 shorter Webpages than a rambling unfocused one.
Use an active voice to call the reader to action. If you want them to click on a link, tell them so. If you want them to support your favorite cause, let them know why.
Write in a conversational voice. Let your content flow like you’re talking to a friend. You’ll make your reader feel more at ease and less like they’re being lectured to.
Use positive language Too much negativity can cause controversy. If that’s what you want, great! If you want your reader to have a good experience, or you’re hoping they’ll buy something from your webpage, keep it positive.
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