Category Archives: Social Marketing

Social Media Affects SEO

Social Media Affects SEO And Google appears to LOVE It

Google like social media. Other search engines in general do, but especially Google and we will tell you why. The people over at Google understand the power of social media and social influence. When you sit down with a potential client, you need to give them the «talk:», and that is insigt in the prosess of what happening on web at the moment.

Google’s Primary Function

Search engines are constantly changing and updating their algorithms. Google has become the top search engine because they provide the most relevant search results to its clients. Every time we open up our search engine, we are fully expecting to find information relevant to the search terms that we type into the search window. Most of the time we don’t even give a second thought to how these results are delivered to us. Google has done such a great job that we don’t even have to think about it.

Social Media Is About What People Like

Social media and blogging have brought on a new era of permission marketing. Every time someone likes a Facebook page, or follows on Twitter, or signs on your email list, they have given you permission to market to them. By those actions you know that that person has some sort of interest or need for what product or service you are selling.

Before social media we had demographics to go on and hoped that an ad on a forum on the right side of town would catch a majority of that demographic whether they wanted or needed the product or service. Social media has changed this landscape of marketing.

Google Plus Is Genuis

Rumors say Google created Google+ to compete with Facebook. Yes, it is similar in the way that you interact with other people. Although I do like the circle concept better than followers and friends. Myspace has done the same thing. It’s actually pretty cool and it looks amazing-better than any other social network-no lie). The reason Google+ is so genius is because of the +1 feature. Yes, it is similar to Facebook’s like feature but what Google does is take into account the things that you have +1 on the web and then gives you a more personalized search experience based on your likes (+1′s) and the likes of the people who you have in circles.

How Social Media Affects SEO

Google takes into account social shares and likes because it is a determining factor of what we think is relevant. If people didn’t think it was relevant, they would like it or share it. Bottom line.

If you have a big social media following or an article that has a lot of social shares, then Google will rank you higher than an article that is just as good, and just as well optimized for SEO.

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INBOUND MARKETING

The inbound marketing methodology is largely a response to a power shift from the marketer to the consumer that technologies like the Internet, social and mobile have brought about in recent years. As opposed to the traditional “outbound” approach, inbound marketing focuses on listening to the wants and needs of the consumer and providing relevant solutions on their timeline. But why should you care. Each day, more and more consumers are relying on the Internet and social media for information and purchase decision. Inbound marketing is almost wholly Internet-based, utilizing web, social, and mobile technologies to provide value to prospects at every stage of the buying cycle. This is someting that will affect your business.

MOBILE

Mobile Applications, or Apps, are internet software applications that operate on smart phones or other mobile devices such as tablet computers. Smartphones and tablets are computers with limited data storage. Because of this, mobile apps were originally created as an easy way for mobile device users to engage specific internet services more commonly accessed from desktop or laptop computers.

Mobile devices are now more and more widepread over the world. Soon there will be billions of smartphone and tablet devices. Over 50% of all Internet users are expected to access the Internet via tablet by 2015, and the question is how will this affect my business? In every way you can imagine. Consumers are using mobile devices for product research and purchase decision, to get discounts and deals, and most importantly, to decide where to spend their time and money. Companies that do not take all of this into account will be hurtin’ for certain.

SOCIAL MOBILE and LOCAL

It’s the process by which most people will interact with brands moving forward, and its done by accessing your web-based business information a

If your business has aphysical location, the social/mobile/local interactive paradigm will affect your brand on some level, for those in the retail and services industry, especially so. Companies without a physical location must also assess how the social/mobile/local paradigm will affect their ond content from a mobile device, using social media for context and comment, and finding solutions that are oftentimes hyper-local. The unifying force of thissocial/mobile/local paradigm is the mobile device, which allows consumers to effortlessly coordinate these efforts. This is how your target audience will find, assess the merits of, and decide whether to work with, your brand.

Online positioning.

Social business owners, verify your Google+ pages!

HTML5

HTML5 is a markup language for structuring and presenting content on the Internet. It is the fifth revision of the HTML standard and includes CSS3 and a series of JavaScript APIs (Application Programming Interface-allows different software components to talk with each other). Many big tech companies and organizations such as Google and W3C (the World Wide Web Consortium) are pushing for HTML5 to be the universal standard for Internet browsing, and within a few years, almost all browsers should be optimized for HTML5.

Many app developers like the idea of creating mobile apps in HTML5 because it is “device agnostic,” i.e. because it is web-based, any apps built in HTML5 should work over all mobile operating systems. If you buy into the idea that mobile, and therefore mobile apps, are the future, then HTML5 can make things easier and cheaper. This is mainly because any apps you create can be updated without users having to download new versions. You also wouldn’t have to pay for multiple iterations of your app on different mobile operating systems.