Social Media Affects SEO And Google appears to LOVE It
Google like social media. Other search engines in general do, but especially Google and we will tell you why. The people over at Google understand the power of social media and social influence. When you sit down with a potential client, you need to give them the «talk:», and that is insigt in the prosess of what happening on web at the moment.
Google’s Primary Function
Search engines are constantly changing and updating their algorithms. Google has become the top search engine because they provide the most relevant search results to its clients. Every time we open up our search engine, we are fully expecting to find information relevant to the search terms that we type into the search window. Most of the time we don’t even give a second thought to how these results are delivered to us. Google has done such a great job that we don’t even have to think about it.
Social Media Is About What People Like
Social media and blogging have brought on a new era of permission marketing. Every time someone likes a Facebook page, or follows on Twitter, or signs on your email list, they have given you permission to market to them. By those actions you know that that person has some sort of interest or need for what product or service you are selling.
Before social media we had demographics to go on and hoped that an ad on a forum on the right side of town would catch a majority of that demographic whether they wanted or needed the product or service. Social media has changed this landscape of marketing.
Google Plus Is Genuis
Rumors say Google created Google+ to compete with Facebook. Yes, it is similar in the way that you interact with other people. Although I do like the circle concept better than followers and friends. Myspace has done the same thing. It’s actually pretty cool and it looks amazing-better than any other social network-no lie). The reason Google+ is so genius is because of the +1 feature. Yes, it is similar to Facebook’s like feature but what Google does is take into account the things that you have +1 on the web and then gives you a more personalized search experience based on your likes (+1′s) and the likes of the people who you have in circles.
How Social Media Affects SEO
Google takes into account social shares and likes because it is a determining factor of what we think is relevant. If people didn’t think it was relevant, they would like it or share it. Bottom line.
If you have a big social media following or an article that has a lot of social shares, then Google will rank you higher than an article that is just as good, and just as well optimized for SEO.