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Is a superb alternative to the Google Toolbar's Pagerank measure. It pulls information from a number of indicators - including from Google - and provides a composive view of how important a page is. This is useful in evaluating potential partners, purchasing domains, sizing up the competition, etc.

 

 
 
This tool is more a viral than an SEO tool. Still, the more people bookmark your pages, the more links they build and the more bloggers are likely to pick up on the bookmark and builds links - all natural links the way Google and Yahoo like them.
 

 
 
Reviews your web page for a given search term to give you a snapshot of how the search term shows up on the page. This tool should be used often.
 

 
 
Overture can really help. It just doesen't carry over search data from previous months, so if data is seasional, you have to wait until, say the Cristmas season to do the keyword research that will carry you next Cristmas.
 

 
 
This lets you see at a glace what the search engines see, which links they can follow and what text they can see. It can also be helpful for locating hidden text and hidden links on competitors websites.  

 
 
Shows pages index and backlinks to either the site as a whole or to a spesific page. This is superb competitive intelligence. You can mine your competitors' backlinks to create your own backlinks. You get the whole list, also complementary websites  
           
 
 
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