Search Engine Optimization and Search Engine Marketing
(SEO) gives you (SEM)
Search Engine Optimization (SEO) is the art of optimizing a web site or a web page to rank high in search engines. By utilizing professional SEO services, one can archieve best search engine visibility and higher traffic for web sites.
SEO helps to ensure that a site is accessable to a Search Engine and improves the changes that the site will be found by the Search Engines. So without SEO, no SEM. That means that you have to do your Optimization before you can do the marketing.
SEO as a marketing strategy, may give you a good return of your investment. However, the search engines are not paid for the traffic they send from organic search. So if your pages are not preparet to handle increased traffic or visitors are not satisfied with your pages you have to do your optimization.
What is SEO?
SEO is an acronym for Searh Engine Optimization.
- It is the process of increasing the amount of visitors to a Website .
- The higher a Web site ranks, the greater the chance that site will be visited.
- It is the prosess of choosing targeted keywords phrases related to a site.
More facts
- More than 8 out of 10 internet users use search engines to find info and products or services they want to buy.
- Up to 85% of searches ignore paid listing
- 63% of the top natural listings get click throughs.
- Natural (organic) search results convert 30% higher than PPC.